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History of

SOGONGDONG

TOFU HOUSE 1962

1. Introduction of Sokongdong Tofu  by the 1st generation owner and founder of the franchise, Kyuil Huh, (1962)

The name, Sokongdong Tofu, is originated from a town by the name of Sokongdong in Seoul, where the business started in a small place of 13 pyung (460 sf) on the 2nd floor of a building on Nov. 26, 1962. Then, Sokongdong Tofu has become a name brand for tofu in Korea. In the 1980s, when it was introduced to Los Angeles, USA, it started to spread worldwidely.

 

2. Introduction of Sokongdong Jikhwakooi, a hit menu (1975)

 

Sokongdong Jikhwakooi is introduced by a head cook, Mr. Park, who added Jeyuk Jikhwa (roasted pork) and Kapojingo Jikhwa (roasted squid) to the menu in 1975. It attracts customers with the strong flavor of fire. Together with Sokongond Tofu, Sokongdong Jikhwakooi is one of the most popular menu items. 

 

3. The 2nd owner of the business, Young Suk Huh, overtook the franchise

 

Sokongdong franchise continued to grow with the 2nd generation owner. The operation of the business has been more focused on strengthening the internal foundation instead of increasing the number of franchisees. Most of the franchisees as of 2014 have been in the business over 10 years. 

    

 4. Completion of the franchise menu (2012)

 

Folded egg set menu was introduced in 2012 as a complementary menu item to the strong flavor of Tofu and Jikhwakooi. Pajeon and Bindaettuk are popular for the people who love to have a light drink on the way home after work.

 

 5. Sokongdong Franchise Expands to the World (2014)

 

Now, Sokongdong Tofu and Sokongdong Jikhwakooi with 50 years of tradition are available in the major cities of the USA, Japan, Hongkong, Shanghai, Ho Chi Min, and etc.